Katy Perry 'Teenage Dream' Digipak Example - Scarlett Giannotti

Katy Perry's 'Teenage Dream' Digipak consists of 17 tracks and is the third studio album by American singer-songwriter Katy Perry. It was released in the United States on August 24, 2010.

It’s Pop-Rock Genre has a Length of 58:24 minutes and was co-produced by record Label Capitol and Producers Ammo, Benny Blanco, Dr. Luke, Max Martin , Tricky Stewart, Stargate, Sandy Vee, Greg Wells.

The covers of the first two singles were photographed by Emma Summerton in April 2010, and three other pictures taken by the artist were released to promote the album in July. The official album cover was painted on canvas by Will Cotton and released on July 21 via live webstream, which shows Perry lying naked on clouds of cotton candy.

The album debuted at number one on the US Billboard 200 chart, with first-week sales of 192,000 copies. In Canada, the album debuted at number one on the Canadian Albums Chart selling 26,000 copies. In Australia, the album also debuted at number one, as well as having been accredited with a Gold certification for sales of over 35,000 copies. In the UK Teenage Dream debuted at number one with sales of 54,176!
Here whole fun persona is Crazy, wacky and colourful which is portrayed by the packaging as a whole; even the CD inside has a sweet like design.
Parental Advisory is a message affixed by the Recording Industry Association of America (RIAA) to audio and recordings in the United States containing excessive use of profane language and/or sexual references.

Originally, the sticker was a square with a dotted white line near the center of the sticker. The phrase "EXPLICIT LYRICS" was marked on the top, and "PARENTAL ADVISORY" on the bottom. The first incarnation of the logo, introduced in 1990, used a generic font and was used until late 1993, when it was redesigned with a white box in a black rectangle instead of a white bar between black bars. This continued until 1994 before the change which is still today. I researched this Information from Wikipedia.

Beyonce 'Greatest Hits' Digipak Example - Scarlett Giannotti

Beyonce's 'Sexy yet Lady like' style (as quoted by Beyonce) is represented through the convention use of varied images of the Artist. Adding an extra quality and purchase to the Digipak increasing value and sales.This 'Greatest Hits' Digipak consists of B'day; B'Day is the second studio album by the American R&B singer Beyonce Knowles, it was released on September 4th, 2006, by Columbia Records in collaboration with Music World Music and Sony Urban Music.
While on vacation after filming for Dreamgirls, Knowles began contacting various producers; she had employed technique for faster collaboration, and completed B'Day in three weeks. Most of the lyrical content of the album was inspired by Knowles' role in the film. The album's musical style ranges from '70s to '80s funk and balladry to urban contemporary elements such as hip hop and R&B. Live instrumentation was employed on most tracks as part of Knowles' vision of creating a record using live instruments.
The album debuted at number one on the U.S. Billboard 200 chart, selling 541,000 copies in its first week!

The front of the Digipak is another Sexy yet lady like image, engaging buyers attention to immediately identify Beyonce and her music as RnB, assisted by her styling and pretty graffiti type font. The promotional sticker advertises what special features the Digipak includes to pursue sales. Reviews, Legal recommendations, time, tracks per CD, copyright and the bar code are all expected to be included on the back cover of the Digipak.

The Beatles 'Greatest Hits' Digipak Example - Scarlett Giannotti

The conventions used within this Digipak wrapping design immediately allow purchasing customers to identify who the Band are, what they look like, reviews from previous listeners, the record label/sponsors, their style and genre of music, the tittle of the album and the songs inclusive. All relevant to pressure its sale. Other information that is usually included in a Digipak design is copyright information, the price of the CD, times of each song, the bar code, age and legal recommendation - such as 'Not for rental'. The Beatles were an English rock band, formed in Liverpool in 1960, and one of the most commercially successful and critically acclaimed acts in the history of popular music. From 1962 the group consisted of John Lennon (rhythm guitar, vocals), Paul Mccartney (bass guitar, vocals), George Harrison (lead guitar, vocals) and Ringo Starr (drums, vocals). There genre embraced the rock and roll of the 50’s but later ranged from pop ballads to psychedelic rock, often incorporating classical and other elements in innovative ways. 'Greatest Hits' Digipak consists of 33 tracks per CD, Greatest hits by The Beatles was released on 13th November 2000. Every No.1 Single released in the UK and USA from 1962 - 1970 was featured on the album, which was recorded on 11th September 1962 – 1 April 1970, EMI, Apple, Olympic and Trident Studios, London; Pathé Marconi Studios, Paris. On the back of the Digipak are songs, listed in order, legal recommendations, reviews, the bar code and copyright information. The spine on the Digipak consists of the Beatles signature tittle, the tittle of the album, sponsors of the album and what type of disk it is.    

The total length is 79:08 and is only in the English Language.
Co-produced by their label Apple/Parlophone, Capitol and Producers George Martin, Phil Spector.


The package of the album was intended to be simplistic and ambitious at the same time. Its cover was designed by Rick Ward, and consisted of Pop-art yellow number one on a background red. On its back cover, the album also included the famous photos of The Beatles taken by Richard Averndon copyrighted on 17 August 1967. (The Band also has the ability to ride off of just their name because of their success) This convention may increase sales of the CD with female fans making purchases to see their heart throbs and even male fans to identify with their idols.The CD includes a 32-page booklet with a coloured page with international picture covers (a total of 163 covers are displayed on the whole booklet) and details (recording date, location, release date, chart stats) for each of the singles.  Their band Name "The Beatles" formatted in their signature font and layout - this label is another symbol and representation of the band and their style - Its not in a Pretty Pink Swirling font.

It was a critical success and has gone on to sell over 31 million copies. It's the seventh best-selling album since May 1991 and the best-selling album in the US from 2000 to 2009.It is the best selling CD of the decade worldwide.

Weekly Log - Tuesday 7th December by Scarlett Giannotti

This lesson was a continuation on from yesterday; we continued our research into different conventions of a Digipaks, and the different conventions for each genre of Digipak. Our fresh creativity led the beginning plans to our own digipak. We collaborated different ideas together, including what special/required features to include within our design.

We have decided to use the Font: Monotype Corvisa so far but have decided to perform more research into the different type of digipak's to make ours the best it can be.

Weekly Log - Monday 6th December - Scarlett Giannotti

This lesson began with an introduction into Digipaks, we were given a brief overview as to what they were but an in-depth analysis of their conventions. Several tasks were allocated and we separated them between our group: I performed further research into the conventions of a Digipak, and evaluated several.
Jessica identified the types of digital technology we used during the planning and production of our music video and how this assisted in our creativity.
Jay and I emailed an email to Best Coast's Record Label Mexican summer, requesting permission to use their "Feeling of Love" song.
Haylie broke down and evaluated conventions of example Digipaks and how they were creative.
The separation of workload was a good idea; more work for our blog was completed in a shorter amount of time; homework I set myself was to read over the work I of my group to understand there research and widen my media knowledge. I also evaluated several of my own example digipaks, assessing their conventions and the Digipaks and Final Music Videos of other students to aid our own digipak development.