During this process we had to be extremely creative as a group from linking all the products together then to then creating a narrative and an interesting video that would interest the audience and also describe and represent the artist style/genre.
For this process the most important features that enabled us to be creative as using colour, the font, the different shots that were used, the mis-en-scene, the setting, the layout and the effects there were many opportunities that had to make us create something creativity either individually or as a group. During this process what has helped us has been research, imovie hd , photoshop and pages, all these programmes that we have used have been making use produce these products.
It has made us think about how important colour and font is to a product as thisd will reflect a certain style much like the photo of which you use and the way in which you have to in co-operate them together is also a factor which influences how the product will be recieved by the audeinces. Because of these influences towards the audeince, as if you chose the right font colour and photograph then it could look extremely professional and eye catching towards the audience making them want to buy your product meaning you have promoted your product extremely well.
Tuesday, 25 January 2011
Evaluation Activity 2: How effective is the Combination of your Main Product and Ancillary Tasks (Digipack and Advertisement)? - Jessica Hung Han Yun
Here I have evaluated within the video what has been linked from the video to both the digipack and the advertisement. Then below this I have annotated both the digipack and the advertisement where I have expanded and emphasized what has been included within the music video digipack and the advertisement that makes them all link together and create a promotion of the artist/band the record label and the genre/style of the music.
Monday, 24 January 2011
Advertisement: Digital Technology by Scarlett Giannotti
In order to create a professional looking Advertisement we would need to use a specifically featured soft wear with the abilities to do so. On the Mac we have the option between 'Pages', 'Photoshop' and 'Microsoft Word' soft wear. Each have the features for us to produce a professional looking advertisement of our Album. We decided to experiment and use 'Pages' - a soft wear none of us were familiar with as we had already used 'Photoshop' in the production of our Digipak. Pages is a word processor and page layout application developed by Apple; it is an easy-to-use application that allows users to quickly create professional-quality documents on their home computers. A number of Apple-designed templates comprising different themes (such as letters, résumés, posters, and outlines), are included with Pages. Among Microsoft Office applications, it competes with both Microsoft Word and Microsoft Publisher, and has compatibility with both.
The layout of our entire design is to an angle; this was specifically set to give a 'laid back' sense to the viewers; the Music of the band is not dance/ Hard Rock but Mellow therefore the Layout of our Poster also had a Mellow, Chilled feel. We also included boxed text to separate chunks of information making it easier for the readers minds to take in and remember. We had to source the Internet for specific information such as Tour Date and Locations - but we also used images such as the 'ITunes' and 'HMV' logos adding a more universal appeal with an easily recognised logo. Another Image we also used was 'Best Coasts' record label 'Mexican Summer' logo; so the readers are able to identify who the label are and become familiar with the company or recognise it from another band. One of the conventions we included within our Advertisement Final design was a star rating; we selected a star image from the Internet and edited it for our Poster. However when we darkened the background colour we noticed the white background of the star images we had sourced from the ; therefore we use the 'Shape' feature from 'Pages' which allowed use to create a star shape for the ratings without a background.
The layout of our entire design is to an angle; this was specifically set to give a 'laid back' sense to the viewers; the Music of the band is not dance/ Hard Rock but Mellow therefore the Layout of our Poster also had a Mellow, Chilled feel. We also included boxed text to separate chunks of information making it easier for the readers minds to take in and remember. We had to source the Internet for specific information such as Tour Date and Locations - but we also used images such as the 'ITunes' and 'HMV' logos adding a more universal appeal with an easily recognised logo. Another Image we also used was 'Best Coasts' record label 'Mexican Summer' logo; so the readers are able to identify who the label are and become familiar with the company or recognise it from another band. One of the conventions we included within our Advertisement Final design was a star rating; we selected a star image from the Internet and edited it for our Poster. However when we darkened the background colour we noticed the white background of the star images we had sourced from the ; therefore we use the 'Shape' feature from 'Pages' which allowed use to create a star shape for the ratings without a background.
Weekly Log - Monday 24th January - Scarlett Giannotti
We finally completed our digipak design and uploaded and evaluated it onto our blog.
Final Digipack-Group
Front cover: 'HER' show (saying 'best coast feeling of love)
Back cover: with the track listing (photo of singer walking awau)
Inside middle: (where the cd will be placed) text on diagonal saying best coast feeling of love
Inside right : 'THEOTHER' shoe
Inside left: Lyrics page (feeling of love)
Outside end pannel: 'HIM' shoe
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