Monday, 13 September 2010

Weekly Log : Analysis - Scarlett Giannotti

Analysis of Previous Music Videos

Watching the Music Videos of previous media students we were able to identify what types of Cinematography, Mise-en-scene and Editing makes a successful and Un-successful, armature Video.
A Music Video should:
   - Introduce the genre of Music by using specific genre conventions
   - Introduce the main characters/ Artist
   - Introduce the plot/themes
   - Create a hook or enigma to make the audience what to continue watching
   - Include relevant Mis-en-scene (Costume, Props)
   - Include a Narrative
   - Include a Performance (Artist/Band/Actors)

Analysis of Music Video 'Good Girls Go Bad' - Cobra Starship

'Good Girls Go Bad' is a Pop genre; it Includes Conventions of a Music Video such as a Narrative, Performance, Includes Artist etc.. as well as specific Conventions for the Pop genre such as Bright and Colourful colours used, Upbeat and Aimed at a Teenage Audience.
It is an effective Music Video broken up with performances from the Artist Cobra Starship and Leighton Meister and the Narrative. There is a Fun and energetic feel conveyed through the pace of the Music and Party atmosphere which is reinforced through Mise-en-scene (Secret Club Location, Costumes are glitz and party glam and performance from characters are smiling and having fun.)

The quick paced of cross cut editing to the beat of the Music added a Pulsing, chaotic, fun party vibe to the Video, linking in with the Lyrical content " But just one Night couldn't be so wrong - you make me wanna loose control"

The entire Video is compelling to watch; featuring choreography (Dance), Performance (Singing) and a Narrative with a Plot/Theme.