Metallic Glove emphasise the lyrics of the song |
The music video does not have a narrative however is based upon a performance. Beyonce is performing all throughout the video; both singing and dancing. This type of convention used fits in with the genre it is portraying which is R&B. Also the use of African American women gives off a sense of R&B as it was originated from African American individuals.
Performance convention from Beyonce |
The video is set in one place a white room , this is a simple content however it adds to the simplicity of the costumes and again emphases on the lyrics and the performance of Beyonce. The use of lighting is used in a subtle but dynamic way , the whole music video is in black and white so this goes again conventions of a typical music video.
Lastly all throughout the video choreography is used , this is a huge part in making this music video a success , every beat of the song fits in with a different dance move and it can be said that the pace of music fits in with the pace of the choreography and whole video itself.