Monday, 4 October 2010

Analysis 2 -"One More Drink" Ludacris Ft. T-Pain by Jay Gomez

"One More Drink" is the second official single off Ludacris' album, Theater of the Mind. The song "co-stars" T-Pain. The song was released on iTunes on October 28, 2008. Ludacris performed the song live while he and T-Pain appeared as musical guests on Saturday Night Live. The song samples Shalamar's "Take That to the Bank".


The song itself is a parody of what may have happened to him during a coupled of nights out at clubs and bars after he has had a few alcoholic drinks in his system. The video begins at a counselling session for addicts, in this case it is for alcoholics. The video follows the narrative of the song which follows him through the few nights he goes out meeting new women each night and what he sees at first. 



The video uses different camera shots and angles to show how the events happens throughout the  song. Continuity editing is used very well to cut from one evening to another and we still know that this is not a month later, it is also mentioned in the song. 

The two artists in this video, Ludacris and T-Pain, perform and lip sync throughout the music video which is a main convention of what is needed in a music video. 



The lighting is used well in the video so we can clearly see how the narrative if followed throughout the entire video which is a good element for parodies as they need to be clear to show how they are mimicking.