Monday, 10 January 2011

Conventions of a Music Advertisement- Hayley Donovan

Conventions of a Music Advertisement...

Band/Artist Name: This is the key element that all music advertisements include, because the audience need to identify the artist who is promoting the CD/Album.

Image: Another key convention is an image that relates to the band/Artist. Also you can often see an image of the artist on the advertisement in order for the artist to self-Promote.

Logo- Mainly bands use logos on their album , they do this in order to be recognised by their target audience. Also the record label logo may be used in order for their label to be widely known for producing quality music.

Colour Scheme: The colour of the advertisement  reflects the mood and the genre of the song, as well the own artists image. For instance , for a rock band you associate them with dark colours Eg. Guns n Roses. However a new wave electric band/artist would have bright , vibrant colours.  

Reviews: Another convention of a music advertisement, is quotes and reviews from top music magazine such as - Mojo
             -NME
             - Q
             -Spin

Headline: On the magazine advert for the album, it will usually feature the band name and album title etc, but will also have a main headline selling the product and grabbing the attention of the target audience. Usually, this is big and stands out and is usually put across the main image so the two connect and stand out.