This Music advertisement includes many key conventions. The first is the name of the artist in the top left hand corner, this draws the attention of the target audience, as people mainly look from left to right , also the name is in a bigger font to the rest of the text so it stands out on another level.
The advertisement includes lots of bright colours this reflects the mood of the song, it represents the light and vibrant lyrics and it matches the bubbly sense around the artist.
Thirdly it has included the logo of the record label, this is a key element as it helps the record label to promote themselves and tell the audience who is behind the song and artist.
Lastly in the top right hand cornor it lets the audience know where to buy the CD , this is clever on the advertisement part as it not only promotes 'HMV' but lets the audience know what shops to find the CD in.
