Analysis 2- "Single ladies" Beyonce by Hayley Donovan

Analysis of Beyonce 'Single Ladies' Music Video Conventions

Metallic Glove emphasise the lyrics of the song

Beyonce's music video to 'Single Ladies in some ways goes against the typical conventions of a music video however embeds them in subtle ways. In terms of the costume they are very simple; plain back leotards, this in turn emphasises the lyrics and highlights the metallic silver  glove on Beyonces hand which is the item that represents the whole song.


The music video does not have a narrative however is based upon a performance. Beyonce is performing all throughout the video; both singing and dancing. This type of convention used fits in with the genre it is portraying which is R&B. Also the use of African American women gives off a sense of R&B as it was originated from African American individuals.

Performance convention from Beyonce 

The video is set in one place a white room , this is a simple content however it adds to the simplicity of the costumes and again emphases on the lyrics and the performance  of Beyonce. The use of lighting is used in a subtle but dynamic way , the whole music video is in black and white so this goes again conventions of a typical music video.


Lastly all throughout the video choreography is used , this is a huge part in making this music video a success , every beat of the song fits in with a different dance move and it can be said that the pace of music fits in with the pace of the choreography and whole video itself.