Friday 10 December 2010

Beyonce 'Greatest Hits' Digipak Example - Scarlett Giannotti

Beyonce's 'Sexy yet Lady like' style (as quoted by Beyonce) is represented through the convention use of varied images of the Artist. Adding an extra quality and purchase to the Digipak increasing value and sales.This 'Greatest Hits' Digipak consists of B'day; B'Day is the second studio album by the American R&B singer Beyonce Knowles, it was released on September 4th, 2006, by Columbia Records in collaboration with Music World Music and Sony Urban Music.
While on vacation after filming for Dreamgirls, Knowles began contacting various producers; she had employed technique for faster collaboration, and completed B'Day in three weeks. Most of the lyrical content of the album was inspired by Knowles' role in the film. The album's musical style ranges from '70s to '80s funk and balladry to urban contemporary elements such as hip hop and R&B. Live instrumentation was employed on most tracks as part of Knowles' vision of creating a record using live instruments.
The album debuted at number one on the U.S. Billboard 200 chart, selling 541,000 copies in its first week!
The front of the Digipak is another Sexy yet lady like image, engaging buyers attention to immediately identify Beyonce and her music as RnB, assisted by her styling and pretty graffiti type font. The promotional sticker advertises what special features the Digipak includes to pursue sales. Reviews, Legal recommendations, time, tracks per CD, copyright and the bar code are all expected to be included on the back cover of the Digipak.