A Digipak is a type of
packaging for discs; unlike a conventional case with 6 panels it folds out to
open. It is made from card that is held within a thin transparent plastic tray.
Most commonly used to package special edition CD’s or DVD’s due to the easily
modified packaging equipped to hold multiple discs special editing releases.
Digipak is a
registered trademark of AGI media who originally developed the packaging style,
however the term digipak has come into common use for any similar style packaging.
Even when produced by other companies or with varying materials.
Digipak's are an important promotional tool for the artist.
Conventions of a
Digipak consist of:
- The name of the Artist
- The name of the Album
- Track listing (include bonus extra's such
as 'behind the scenes' and/or 'making of' features)
- Website and MySpace addresses
- Record Label branding
- Pictures of the band members or relevant
visual imagery to sell the band (must be a different image to those used on the
magazine ad) and it must be manipulated in some way (effect)
- Price
- Website
- Credits
- Recording information, producer, where it
was recorded and when
- Who wrote the songs
- Logo
- Barcode
- DVD logo
- CD logo
- Website banner
