Accessing current listeners of Best Coast (the Band) using my fellow peers I was able to identify their style, taste in music, likes and dislikes as research into our target audience. The target audience of Best Coast were a niche of indie music lovers, who like melodical music and strong meaning behind lyrics - not so into the commercial pop music. Our Music Video would appeal to teenagers from 16 - young adults, inappropriate for anyone younger; because of the strong message behind the lyrics regarding a relationship, heated footage included within our music video, a scene between the opposite sex and not having followed the typical music video convention of using people acting out a narrative but instead created an original love story between feet which younger viewers may not understand.
Our target audience would also have to be incorporated into the Digipak packaging design, concerts and pricing. - If the majority of Best Coast fans are in school/uni therefore working part time at a minimum wage they will not want to buy an expensive CD, especially when down loading from Itunes is available
