In order to create a professional looking Advertisement we would need to use a specifically featured soft wear with the abilities to do so. On the Mac we have the option between 'Pages', 'Photoshop' and 'Microsoft Word' soft wear. Each have the features for us to produce a professional looking advertisement of our Album. We decided to experiment and use 'Pages' - a soft wear none of us were familiar with as we had already used 'Photoshop' in the production of our Digipak. Pages is a word processor and page layout application developed by Apple; it is an easy-to-use application that allows users to quickly create professional-quality documents on their home computers. A number of Apple-designed templates comprising different themes (such as letters, résumés, posters, and outlines), are included with Pages. Among Microsoft Office applications, it competes with both Microsoft Word and Microsoft Publisher, and has compatibility with both.
The layout of our entire design is to an angle; this was specifically set to give a 'laid back' sense to the viewers; the Music of the band is not dance/ Hard Rock but Mellow therefore the Layout of our Poster also had a Mellow, Chilled feel. We also included boxed text to separate chunks of information making it easier for the readers minds to take in and remember. We had to source the Internet for specific information such as Tour Date and Locations - but we also used images such as the 'ITunes' and 'HMV' logos adding a more universal appeal with an easily recognised logo. Another Image we also used was 'Best Coasts' record label 'Mexican Summer' logo; so the readers are able to identify who the label are and become familiar with the company or recognise it from another band. One of the conventions we included within our Advertisement Final design was a star rating; we selected a star image from the Internet and edited it for our Poster. However when we darkened the background colour we noticed the white background of the star images we had sourced from the ; therefore we use the 'Shape' feature from 'Pages' which allowed use to create a star shape for the ratings without a background.
