This music advertisement firstly draws the attention of any person, the extremely bright vibrant colours relfects some of beyonces upbeat songs that is on the album. The dress of Beyonce gives a sense of ' Joseph technicoloured Dream coat' the west show which can also appeal to other target audiences.
In relation to the title , Beyonces name is in a stylish font that stands out against the rest of the other wording, this attacts the consumer eye, which is a key convention to any music advertisement.
The advertisement features " New Album in stores now" this is a clear indication the the audience that they are able to buy the album.
