Thursday 16 September 2010

Ananlysis of Music Video -'Bang,bang,bang' Mark Ronson by Scarlett Giannotti

Mark Daniel Ronson (born 4 September 1975) is an English Guitarist and Music Producer, artist and co-founder of Aliido Records. He is currently under the music alias of Mark Ronson & The Business Intl.
 Ronson was born into a wealthy family, the son of writer and real estate entrepreneur. His parents are of a Jewish descent, with ancestors from Austria, Russia, and Lithuania, and Ronson was brought up in Conservative Judaism. Ronson is related to British Conservative politicians Sir Malcolm Rifkind and Leon Brittan, as well as Odeon cinema founder Oscar Deutsch. He has younger twin sisters, Charlotte Ronson, a fashion designer, and Samantha Ronson a singer and DJ. After his parents broke up, his mother married Foreigner guitarist Mick Jones, which contributed to a childhood surrounded by music. Ronson has been "best friends" with Sean Lennon, son of the late John Lennon, since the age of thirteen.


The song features rapper Q-Tip and singer Amanda Warner of MNDR. It released on 11 July, 2010 in the UK. The song is based on the popular French Canadian children's song "Alouette", which means "skylark". The chorus directly references lyrics from "Alouette" including the line "Je te plumerai la tĂȘte", which means "I shall pluck your head". The beginning of the music video also depicts a young girl singing the opening lines to 'Alouette'.


The music video was directed by Warren Fu,  a fictitious retro commercial for sandwich spread and a dramatic tennis match.  "Bang Bang Bang" stars Ronson as the guest on an offbeat, '70s-style Japanese talk show. When he's asked to chat about his music, Ronson transforms behind a bank of synthesizers to perform his latest composition.

There is no lyrical connection between the Music and the Video and the Alternative HipHop genre features the artists performance throughout. The cut editing compliments the pace of the music and the computerised techniques forming an old comic like feature adds to the retro feel of the Music Video Warren Fu has achieved.

I like the half and half shots of different artists/ the same but from different angles/ times; as well as the words titled when they are sung E.G. Bang Bang Bang. It emphasises this as the hook of the Video as well as a remembered Tittle. The audience of this Video is not restricted; it varies from the ages of 15 - 50.