Analysis of Music Video -'Smack My Bitch Up' Prodigy by Scarlett Giannotti

The Prodigy are an English electronic dance music group established by Liam Howlett in 1990 in Braintree, Essex. The group's brand of big beat music makes use of various styles ranging from rave, hardcore techno, industrial and breakbeat in the early 1990s to electronic rock with punk vocal elements in later times. The current band members include Liam Howlett (composer/keyboards), Keith Flint (dancer/vocalist) and Maxim (MC/vocalist). Leeroy Thornhill (dancer/very occasional live keyboards) was a member of the band from 1990 to 2000, as was a female dancer/vocalist called Sharky who left the band during their early period. The Prodigy first emerged on the underground rave scene in the early 1990s, and have since then achieved immense popularity and worldwide renown.

The promotional music video for "Smack My Bitch Up", directed by Swedish music video director Jonas Åkerlund depicts a night out in the city filmed from a first-person perspective, portraying drinking and driving, snorting cocaine, violence, vandalism, nudity and sex. The unedited version also includes a scene of heroin use and a hit and run incident. The protagonist takes a stripper (played by model Teresa May) home and has sex with her. As the stripper leaves with her stuff, the protagonist glances in the mirror, is revealed to be a woman, and passes out on the bed.
It's lyrics "Change my pitch up / Smack my bitch up" are repeated through the whole song. The band defended the song, saying that the lyrics were being misinterpreted.

This Video is an example of the Stereotypical world we live in; the appalling drinking and drug taking, sexist behaviour and dirty dress sense the viewers perceive the character to be a man!
There is no lyrical connection between the Music Video and lyrics of the song, the camera shots are all point of view and 'head' held as the narrative is unravelled. The pace of the music compliments the fast paced camera shots and cuts.
There is no specific target audience for this Video; however the content is too strong for young and elderly people, the audience would just have to like the type of music genre.
 
The Idea behind this music Video is Genius; Because the camera work is not to Neat/ Precise I thought this type of Point of View camera sot would be easy to achieve and not look armature if it is the production we are trying to achieve within our own Music Video.

Prodigy - Smack My Bitch Up
Uploaded by gilou2906. - Music videos, artist interviews, concerts and more.