For the target audience of the music video it was for those of the age teenagers and upwards. I feel the this is our target audience because of the story line of the shoes and the narrative that we to the video would relate and we feel would be enjoyed more by those who understand it unlike children.
for the digipak we want the same to appeal to the target audience of those who are teenagers and those who are older too. This will be achieved by having a very appealing cover, that will relate to the band 'Best coast' and also relate tot he music video that we have produced. This will be done by using either the same characters we used in the music video or taking stills from the video to place in our digipak to make a clear connection to the audience that these two are related and this will promote/advise the band further.
By using and appealing digpak cover this will be eye catching and very different we will be including all of the conventions to a digipak for example we will have to have the name of the band and the name of the album on the front while on the back of the digipak we will have tracklisting back code ect.
