Digipak: In what way does your digipack use, develop or challenge forms and conventions of real media products-Jessica Hung Han Yun

This is the front cover to our digipack. Straight away we have used the convention of having large font that is clearly the artist. This is a clear convention that is always seen in a cover of a digipak this was seen in all the packs that we had analysised. the bold headings of either the band or artist was extremely important for the clear message to the audience of who the record was by this would then influence the buyer espeically if they were a fan of the band/artist. Next was the colour that we had used, in the conventions we spotted that most packs had a running theme of colour though out this was so that it would not be cluttered with too many unmatching colours that would be harsh and hard on the eyes of the audience making it unappealing. So all the colours were a running theme and this is a convention that we took. As well as running colours we also made all the pictures link by having the name of the shoes on the bottom of the photos and then having one of the names in red in each of the photos so that it is bold and clear so that its clear who and what the shoes are.

We also linked the photos by the effect that is on them which we added was was called noise this made the phots much more professional to the audience which is very important selling point, because if a photo does not look professional then it affects the whole of image of the pack and it will make it look unappealing to the buyer. Before the photo without the effect it did not look so professional but with the effect it looks much more appealing and visualising pleasing. With where the dd is going to be placed once again we used the whole idea of the running colours in the digipack along with the font that we used. With this section of the pack it was very much to make it clear that it was best coast a convention which was not so dominate in our research but as a group descided that it looked very nice and that it portrayed a quirky aspects to the digipack which reflects the genre of the music and the music video. with the photos it linked to the music video a convention which was commonly used in the world of the music industry.

Next is the back section to the digipack this section includes a track listing a barcode and the record company and coyright. All these conventions were definately a must have in the digipack because without it these features it will not be a proper digipack. These features develop and use the conventions of the media product.

A lyrics section was also a important factor that would complete the digiapck into making it a digpack that would be extremely professional in all the digipacks that we had researched as a group we also found out that lyrics pages were very popular and a running theme throughout it.