I have selected the Music Video from her Single 'One' as inspiration towards my Idea for our Final Piece. "One" was written by Sky Ferreira and Marit Bergman in less than 30 minutes; and produced by Bloodshy & Avant with an EletroPop Sounding genre. Sky described the song's meaning as numb and wanting to feel love, happiness, sadness; anything!.
"One" is about being in a relationship where you're ignored . Any type of relationship, not necessarily romantic. It's about that point where you don't feel anything - you don't feel happy, you don't feel sad, but you want to feel something.
The Music Video was Directed by photographer Rankin, the scenes are mostly close-ups of Ferreira in a red outfit on a flashing floor, singing into a shadeless lamp in a white room, jumping in slow motion, and pulling on a white parachute.
The Video is a Lyrical Video, throughout the camera is constantly Focusing on the Artist without a Narrative, Plot or Concert Performance. The whole Music Video has been filmed in the same simple, plain room with the Artist as the Focus. The camera angles vary from close-up head shot identifying the emotions portrayed, aerial shot from about of the artist as as she lays facing the camera. A mirrored effect and copied shots have been used to create a Futuristic, Robot look which cut with the beat of the music.
The video is mesmerising because it is different - Futuristic.
The Target Audience for this type of POP video would be Teen, the audience will be able to relate to this type of relationship meaning of the song and the Artist because she is young and in the similar age range.
'One''s Music Video Production seems simply effective; all filmed in the same inside room with simple shots and camera angles that we as a armature group with our basic equipment could easily achieve. 'One' appeals to its aimed target audience because I am a teenager and one of the Viewers.
Sky Ferreira - One
Uploaded by EMI_Music. - Music videos, artist interviews, concerts and more.
Another simple yet effective Technique which I thought we could include in our music Video is Stop Motion; here is an E.G.
