The digipak does not just having amazing and clear graphics it also has all the conventions and features needed for it to be a digpack.
It has a advistory sticker this sticker means that it it warns that there is content in the cd/digpak that will have to be for those of a certain age and must be checked by parents to see if the approve for younger children as it can contain lyrics that have sexual comments, or vulgarity, or otherwise nasty material. So this sticker warns parents and the consumer of the product.
Another convention is that it has a number of sides to the product and the material of the digipakc this material is cardboard however folding board a tpe of cardboard whihc is very resisant to rips and this means that the material will keep for a long time and long periods for the consumer to containing the cd(s).
It has information within the digipak too this is a very importnat convention within the inside of this digipak it has information on the badn howevr then it mainly contains the lyrics on the inside. this is very important factor that seems to crop up in every digipk making it extremely useful as this helps the consumer see what meaning within the bands intention for songs ect helping the consumer get closer to he artist/band.
With the digipak it also contains a barcode on the back track listings and information about copyright from the record company. These are features whihc we must include in our digipak to make sure that its clear that the actual final product is.
However even when considering the factors/features that make up a digpak another importnat thing that we must note and make sure that we achieve in our digipak is that it relates to our final music video and that it reflects the style/genre of the style of the music and the music video. Yet the digpak MUST be appealing to the audience otherwise it will not sell as a product so it must be pleasing to the eye this will be ahcieved by using effects on photoshop to enhance photos and to enhance the style of the digipc so considering the placing of everything is importnat as on this digipak it is very well thought out as the spacing of the pictures from the font and the writting is at a right amount and the shape style and teh size of the font is also what we must consider this is so importnat otherwise our digipak could look totally out of place and will not achieve looking appealing ot the audience and it will not be clear to the audience that it links to our music video if the digpak is to crowded with information and picutures if its all crammed onto one page it will make it look clutered and the audience will not wnat to read or look at the digipak
Considering all these factors I have relised the importnace of market researching into other products to ensure that out product will sell and will promote the band/artist in the main.
